Our company, C.i.d.a. s.r.l. born in the late 1960s, based in Palermo, Sicily as a first business nucleus set in the womenâ€™s clothing sector. Lately was founded the brand La Vie en Rose and with the second generation, the company has been undertaking an expansionist policy. Â Â Our reference target is a contemporary woman who looks for multi-use solutions, adaptable to different occasions, a woman who often wants to change, because she gives a great attention both to her career woman image, sophisticated,Â but at the same time, never boringly classic, and to quality and price. Â The collection consists of various themes and many products in order to have a â€œTotal lookâ€. Our product represents a woman who desires a collection with a strong image, advanced design and care of details. It is strongly emotional andÂ highly competitive, but for its elegant taste and refined details, it can also appeal to medium-high customers. Â Our product represents a young and assertive woman and shows a strong image content, advanced design and attention to detail. Main products: womenâ€™s clothing and accessories: suits, pants, jackets blouses/tops, overcoats, dresses, coats, knitwear and matchable knitted products. Scarves, hats, belts, stoles, handbags, shoes, jewels. Â Â We are constantly working on the collections that are marketed throughout the year with a continuous creation of models. It consists of various themes and many products in order to have a determined and inviting total look. Â They are obtainedÂ from the strongest andÂ most pregnant trends of the Italian and internationalÂ fashion, but however the trademark is given a strong connotation with a well-definite style.