It’s crucial to have a clear idea of how tourism in Sicily is perceived. Sicily exists in the mind of the tourist; there is no need for any great campaign to publicize Sicily, and this is undoubtedly a strength on the foreign market and an advantage over other destinations which have yet to invest resources into getting their name known around the world.
Secondly, Sicily is perceived as characterful and unique; it is compact with a number of natural areas of great interest to tourists. Sicily is an island with many 'tourist products' ranging from the 'sea' known all over the world, the 'land of art' with its historical remains and connected events, and the 'folklore' which has attracted a great number of foreign tourists over the last few decades due to its colourful, centuries-old traditions.
This wide-range of attractions has led to an increase in the island's tourist appeal, at the same time serving as a tool for the promotion of business and services in general.
Today, Sicily is known as the “island of islands”; the island of art and culture, the island of parks and the environment, the island of archaeology, the island of well-being and thermal spas. With the use of co-marketing with other production activities, tourism can be promoted together with other local products.
For those who know Sicily, it is the land of sunshine, ancient myths and legends,
writers and poets.
It is the cosmopolitan island in the heart of the Mediterranean; crossroads of civilizations and greatly loved by the various civilizations under whose foreign rule Sicily fell over the centuries.
Foreign rule greatly influenced the island's history. The island’s location at the centre of the Mediterranean often ensured it played a central role in the historical events concerning the people of mare nostrum. These passing civilizations have left the island with towns, monuments and traces of the past and made it a place where tourists can relive that past.
The island is known for its myriad of landscapes, its wholesome food and cuisine, the magnificence of its nature, the beauty of its monuments, and archaeological sites which have been declared by UNESCO as world heritage sites. Here we refer to the Baroque towns (Noto, Palazzolo Acreide, Scicli, Modica, Ragusa), Siracusa, the Pantalica necropolis, the Roman Villa in Piazza Armerina, the Valley of the Temples in Agrigento and the Aeolian archipelago.
Sicily has over 1,000 km of coastline and is surrounded by 14 smaller islands. The landscape is incredibly varied, metamorphosing from rocky and wild to soft and sandy, much to the delight of sea lovers and lovers of water sports, underwater fishing and diving.
Old country villas and farm houses, Baroque and Liberty villas alike are hidden amongst the olive groves and Middle-Eastern citrus fruit gardens on vineyard covered hills. These are the ideal locations for a relaxing holiday, which have been turned into tourist accommodation with great food and unforgettable views.
Recent surveys confirm that pleasant surroundings are a fundamental requisite for
Increasingly, tourists seek peace and quiet, they seek a sense of well-being and the open air, namely nature parks, marine reserves, lakes and nature reserves. There is a definite move towards ecocompatible tourism, which will inevitably lead to the growth of any business connected to the various theme routes, such as the wine routes, cheese routes, extra virgin olive oil routes and mill, millstone and oil press routes, and all certified and traceable food producers.
The needs and requirements of the 21st century tourist are quite clear, and we believe that our region is more than capable of satisfying those needs.
Furthermore, new, non-hotel accommodation structures have ensured the safeguard of old farmhouses, historical residences and a part of our country's heritage, in the hope that the island's many resources will be used wisely and in an eco-sustainable manner.